Your blog is probably a very important component of your strategy to attract organic traffic to your website. Here we show you with 3 simple steps.
How you can Optimize your Blog for Search Engines.
1. Focus on 1-2 long tail keywords
Before you start writing, take a moment to form 1-2 long-tail keywords of the topic you are going to write about . It is very important to define your keywords before writing – this helps you form more cohesive text, and avoids the extra work of modifying your text later .
To define the best keywords, use programs such as Google AdWords or the Hubspot keyword tool , which tell you the monthly searches of your word, how difficult it is to position yourself with it and also give suggestions of similar words .
2. Enter them in the appropriate parts
Now that you have defined your keywords, and you start writing, you have to include them in certain parts of your blog. These parts are: the title, the URL, a header and the body of the text, the meta description and the alt-texts of your images .
Search engine spiders read certain parts of the text, and as such define what your page is about . Therefore, you have to ensure that these parts have your keyword.
3. Make your website mobile friendly
Most of your audience reads content from the cell phone, and search engines are taking this into account when defining page rankings . Because of this, make sure all your pages are optimized for all devices .
You are ready to start attracting more organic traffic to your website! Do you have questions or want to add something in this post? We await your comments!