Search Engine Optimization is one of the most important parts of a company’s website approach. Moreover, search engines like Google, Yahoo, and Bing etc. regularly make changes in their algorithms with the aim of creating a better search experience for the users.
This is the reason why it is necessary for marketers to stay updated on the latest SEO tricks.
Have a look at the following tips and tricks for the SEO
- Make your website faster
One of the most overlooked aspects of the website is its speed. Site speed is one of the major factors of SEO rankings that Google is using since long. Almost around 50% of the users want the websites they choose must load in about 2 seconds. This means that website speed is important for both the search engines and search engine users. There are a number of factors that affect the speed of your site, images, being one of those. You must try to choose the compressed images, as by compressing you are able to cut down the size of the page by 30% to 40%.
- Secure your site by HTTPS
In order to safeguard your website, it is important for you to use HTTPS. Https is considered to be the secure version of the web protocol. Https works well with SSL or Secure Sockets Layer with the aim of communicating in a safer manner.
With the help of Https, you are able to encrypt the data for security without allowing the data to be corrupted. With this, the users get a more safe and secure experience. Two major benefits of switching to Https: one- Google prefers Https while ranking the websites. Second, that helps in providing exact and accurate data on the referral traffic in Google Analytics.
- Optimize the mobile version of your site
There are many companies and brands who have a mobile-friendly website, but, the fact is that Google is making it more authoritative for the brands to have a site that effectively caters to the mobile user. Since 2015, Google prioritizes mobile responsive sites in the search engines. At the time of creating the mobile website, it is necessary for you to know the difference of keyword rankings on mobile and on the desktop.
- Improve traffic and engagement metrics
When it comes to SEO, user engagement is measured by the amount of time that the user spends on your site. The more time spent on the website means that the users are interested to engage in the content. If a user spends more time on the site with the lower bounce rate indicates to Google that the users are interested in the content as they consider it to be valuable.
- Creating engaging and valuable content
One of the major strategies that play an important role in helping your business to enhance the search engine rankings. Content allows you to target specific keywords and topic that your potential customers might be searching for. Moreover, it also helps in providing an opportunity to associate with the readers and provide them with the actual value that will help you stand out from the market.