This article is a complete email marketing guide applied to a blog. We will start with an email marketing checklist so you can plan and execute a strategy that is effective and works. And you will learn to build a mailing list for your blog, using Mailchimp, one of the best email marketing services you can find.
Many bloggers know the email lists, from almost the dawn of the blogosphere, with the name of “newsletters” and have used various tools to regularly distribute, among their readers, a summary of their blog updates, from the RSS file . Many of them, not knowing they were doing email marketing.
The “newsletter“, therefore, is for most bloggers that message, automatically obtained from RSS, and sent to those users who prefer to receive it comfortably in their inboxes. This saves them the use of applications to access the contents of their favorite blogs, be aware of whether the publications are promoted on social networks or constantly visit the URLs of the sites to see if their authors have published a new post.
An application to carry out this task, and that only the oldest in the place, will know was FeedBurner, a tool that fell into disuse, because Google decided to give Google Reader a folder, its RSS aggregator.
FeedBurner offered statistics on the use of your blog’s RSS file, but also a function to automatically send it to your blog visitors, and that they signed up by writing their email addresses using the corresponding form.
If you have been a subscriber to my mailing list, you will probably have downloaded one of my ebooks, How to become a blog monster in a week . In that book I explain that one of the most effective ways to build loyalty readers of your blog is to create an email list. Soon, this book can be downloaded for free and without restrictions .
How did email marketing reach the world of blogs?
However, and despite the fact that companies used postal mail in their sales strategies long before the Internet existed, at the time of FeedBurner no blogger talked about email marketing.
In the initial blogger culture, and in a scenario in which positioning in the first places of Google results was very easy, there were mainly other purposes for which it was fought. Namely:
Have many RSS subscribers . These were the ones that read you through an RSS aggregator (like Google Reader, especially). At that time, I was frowned upon not providing an RSS file with the full posts. That meant less traffic on your blog, because fewer people accessed your URLs directly, but in that culture, RSS readers loyalty prevailed over all things.
Have many subscribers by email to that RSS . In that scenario, along with anonymous RSS subscribers, users who wanted to receive your posts by email were highly valued. They were readers with first and last names and, in addition, absolutely unconditional.
Sending an email to your subscribers with updates to your blog was (and is) a very effective way to get loyal readers.
Can any blogger do email marketing?
Gradually, bloggers who sought to monetize their blog, realized that they could also commercially squeeze those lists of loyal readers and apply traditional email marketing techniques. Digital marketing professionals put the theory and right now no online marketing strategy is conceived that does not include blog (content marketing) and email list (email marketing).
You don’t have to be a company to take advantage of email marketing. Imagine, simply, that you know a topic well, write an ebook and want to sell it on Amazon. With a blog and an email list, composed of thousands of subscribers (they say that from 1,000 subscribers you can start to get performance), you can launch an email campaign whose purpose is to send them the link to the Amazon page.
Actually, it’s basically the same email marketing strategy that companies do, as we’ll see later.
Currently, an email list, in your blog, is not only good for loyalty readers, but also to attract traffic and sell.
Loyalty readers : offering exclusive content. Nowadays you should not only offer the RSS summary of your blog but also send articles with content that is useful and valuable for your subscribers.
Attract traffic : including links to the contents of your blog.
Sell : the main purpose for companies, but if you are particular you can promote a cause, a project, an info product or simply your personal brand,