How to Optimize the Content of your Blog for Search Engines
Search engine optimization is very important for content marketers; By optimizing a web page and your blog entries we are making the website more visible to people who are looking for keywords associated with our brand, product or service through search engines such as Google.
However, it can be a fairly difficult tactic to master with Google algorithm updates. How to know what matters and what doesn’t? What are the best practices in today’s SEO blog and what are the “old school” things? How can you keep everything in order?
For all and other questions you can ask yourself is to make this post where we will learn how to optimize each of the blog entries, with keywords of interest, along with some other optimization ways you should keep in mind:
1. Focus on 1-2 keywords
The optimization of your blog in terms of keywords is not about incorporating as many of these into your article as possible; because this would harm your SEO; Because search engines are going to think that you are just a keyword filler, with the sole purpose of obtaining the best ranking in organic search.
A good rule of thumb is to focus on one or two keywords in each blog post, which will help keep you focused on a goal for a position. In addition to offering the reader a good experience by using keywords in a way that feels natural and not forced.
2. Include keywords in specific parts
Now that you have one or two keywords, it’s time to incorporate them into your blog post. There are four places where essential you should try to include: title, body, URL, and meta description:
The Title of the blog post will be the reader’s first step in determining the relevance of your content, so including a keyword here is vital. Be sure to place the keyword within the first 65 characters of its title. Do you have a long title? The idea I can give you is that your keyword is at the beginning, since it could be cut in SERPs.
Content body , whenever a content is created, the main objective should be in what matters or interests your audience, not in how many times a keyword or phrase can be included in the entry. Remember that the content you develop has to be useful, coherent and in turn should answer the questions or doubts of users who are looking for information on the subject.
URL , search engines also look at the URL to find out what their content is about, being one of the first reasons why they will crawl across an entire page. Here you have a great opportunity to optimize your URLs in every content you publish, making sure to include one or two keywords in it.
The Meta description you develop is intended to give search engines and readers very timely information about the content you will find when entering the content you are viewing. You should make sure to use the keywords you have selected through a concise but at the same time attractive summary to encourage the opening of the content.
3. Make sure your blog is optimized for mobile
It has been more than a year since Google revealed that more people use their mobile phones instead of their computers to conduct their searches. And for all those searches that are being carried out via mobile, Google shows the results optimized for mobile first since the algorithm updates.
While mobile optimized websites have always been important to the user experience; Nowadays it is also becoming more and more important for SEO. So if you have not focused on improving the mobile experience, it is better to prioritize now, or your search ranking could suffer.
4. Optimize the images
A blog should not only contain text, it is also recommended that you have images that help explain the content. But because search engines cannot “see” images in the same way as human beings, the alternative text of an image helps those images to be considered by search engines.
Technically, alternative text is an attribute that can be added to an HTML image tag. This is what a complete image tag might look like: <img class = “shadow alignCenter” src = “image.jpg” alt = “image description” title = “image on tools”>
You could say that the alternative text does not have great relevance and that it will not have any impact on your search ranking but it is worth spending an extra minute to change the name of “IMG14522” to something precise and descriptive, such as “el- marketing-in-actuality ”and that your images are positioned.
. Don’t use too many tags
Certainly tags can help organize your blog content, but if you use them in excess, you will be penalized by search engines for having duplicate content.
You want me to explain better truth? Well, when you create a theme tag, a new web page is also created on which the content of those tags will appear. If you use too many similar tags for the same content, search engines will assume that you are displaying the content several times through their website. For example, the tags of topics such as “blogs,” “blog,” and “blog posts” are too similar to each other.
If you are worried about the content of your blog, because they have too many similar tags, I suggest you take some time to choose about 15-25 more important tags that are not very similar to each other, and then tag your messages correctly.