Good communication is obligatory in any task. Whether it is work or personal relationships, proper messages are required for success. This article will focus on business-related communication and how to avoid the use of technical language for effective exchanges.
When reading news or blogs, you often come across scientific words that generate doubt. That is a Jargon. Putting it in a definition, “a word or a phrase that loses meaning when you use it outside your workspace is called a jargon”.
Writers use jargon to impress the audience. Unfortunately, they only end up annoying the readers with those confusing words. Thus, be simple and effective.
Scientific terms may be necessary at times, but it should not sound like an alien language. Find out a way to eliminate technical words. Your concept must be understandable by a layman.
A study some years ago, concludes that businesses making use of obscure languages seem to be exaggerating most of the time. Be a potent communicator by talking like a real person and not like a bot. After all, your readers are not computers but human beings.
See How Jargon can Harm your Content.
Negative effects of Jargon
Jargon increases reading time. The reader has to repeatedly look up for meanings. The aim of blogs is to provide information. Opposite to that, it tests the viewer’s vocabulary, which is not at all necessary.
The audience feels dumb when there is excessive use of technological terms. They are here to learn. Be a good teacher and make their learning easy. Do not put down their spirits with a scientific language.
A simple language engages people along with building trust. Unlike jargon, which repels the individuals reading your content. Groups from the non-related fields must also be able to understand your messages without having to refer to a dictionary every second.
Here are some tips to write jargon-free content!
1. Use simple language
Users have a limited time to soak up content marketing. Thus, content with a simple language will win. Make use of easy words. Don’t talk like a computer!
It is possible to write important instead of cardinal. Adopt plain speech. Such essays are easier, understandable and usable. A plain speech does not mean over-simplifying words. but it means writing in a manner so that a wide audience can understand your point of view.
For this, check whether your content can be understood by a teenager or a senior citizen (or a friend of yours from another profession). Vocabulary must be easy. Unclear writing can be a solid barrier for users. Keep messages direct but not blunt.
To write in a simple manner, it is necessary that you have a clear thought about the topic. Only start writing once you have enough information. Then, draft like your reader doesn’t know much about the subject.
Use positive terms and avoid using words like not, do not, no. Stay away from multiple negatives. The message in such a way becomes unclear. Moreover, the clear text will improve customer satisfaction.
Give simple directions. Keep acronyms and abbreviations to a minimum. Or if they are unavoidable, specify their meaning.
2. Avoid legal language
The legal language looks professional in contracts and other lawful documents. But it is more effective to use avoid instead of abstaining, refrain, or abscond with the general public. You should not attack them with heavy words when you are writing a blog, an article or a message.
Your legal language may seem like a foreign language to non-lawyers and in some cases, even other lawyers. No one would like to be in a discussion where he doesn’t understand the language. So choose easy and lighter words. Make the reading enjoyable and quicker.
3. If technical terms are unavoidable, explain them
It is a misconception that using technical terms makes one look smarter. Though sometimes, it may be necessary to put a scientific word. It is better to explain the concept in simple words here. Try to put it in a style that relates to the listeners’ everyday life experiences.
Content makers generally fail at explaining niche words to the layman. The task is considered unimportant while it is the opposite. Such communication skills will come with practice.
Never assume that your audience has expert knowledge on the topic in light. Try to make use of everyday words to explain the difficult ones. Beware to avoid over-simplifying things.
Your readers may not have much knowledge about your field, but they are not dumb.
If you are showing data, link them with something they need to know. “These tips will help you get 100 viewers to your website instead of 10” would sound better than “the domain authority of your website will increase”. Use examples, stories, real-life scenarios to explain heavy terminology to users.
Encourage people to message or comment about doubts if there are any. Reply to them with answers as soon as possible.
4. Give examples
Providing illustrations to explain something has never failed. It is a fool-proof way to get the concept clear. Also, the audience will remember the topic for longer when it is connected to a good example.
As school students, you have always loved stories and examples given by teachers to teach a topic. The subject becomes interesting in this method. Moreover, it will be easily stored in memory for a longer period of time as compared to plain data.
You might still remember the message – patience and consistency are the keys to success. As a toddler, this was explained to you by the story of the Hare and the Tortoise. It wouldn’t have stayed with you for so long if you were just told: “to succeed you need patience and consistency”.
By now, it must be clear to you that examples play an important role in explaining concepts.
5. Write in shorter sentences
The length of the sentence plays a role in impacting and showing the importance of the message. Shorter sentences grab attention. They can be understood in one quick view. One doesn’t need to read again to learn the message behind the sentence.
Novel writers use such formats to create excitement or thrill. While Bloggers use these to indicate higher significance. Summarizing long ideas can be effectively done with short phrases. By doing so the key points can be emphasized.
Readers get lost while reading long sentences. Bring them back to the point by summarizing with a small sentence. To draft such sentences, cut out useless adjectives and modifiers.
6. Prefer active voice
Using an active voice is the least complicated way to present your ideas. On the other hand, a passive sentence has more words and is harder to follow. It can make a sentence vague. And in such a case, the subject in concern loses focus.
Active voice will make a sharper effect on readers. It helps the people in visualizing what you really want to convey. It makes a complex matter painless to understand. In addition to these, active sentences are more convincing and persuasive.
To form active sentences, avoid the words by, were, could be, have been, and words ending with -ed. Exclude unfamiliar words. Try to write as if you are speaking to someone(formally). Make use of strong verbs instead of phrases.
You can go through your articles and check for passive sentence frames. Change them to active and you will see that it seems more clear and is faster to read.
7. Stick to the point
Do not beat around the bush. Meaning stick to the point and be direct. Explain the topic. But do not go into so much detail that readers lose their patience and discontinue reading.
This doesn’t mean that you leave out important parts of the topic. Exclude unnecessary details and information. Stick to the theme and explain the sub points in brief. Avoid going in deep about each and every subcategory. Don’t wander away from the subject.
It is hard to get someone interested in your content when they do not understand your ideas.
In business, when customers do not understand what you want to say or offer you cannot get good returns on investments. Put yourself in place of readers and make the content as simple as possible. The audience should get your message clearly.
These tips will help you in writing a very reader-friendly content.
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