Have you ever thought what a feature-rich website would do if it is not optimized for search engines? But, the truth is, that giant search engines like Google, Bing, Yahoo etc. are careless about how beautiful your website has been created and the appealing images that it has. However, they have a major focus on the quality content, the keywords, alt tags and much more.
Knowing what the search engines are actually searching for in your website may bring new success and opportunity for your Digital Marketing Website.
What is SEO and why is it important to augment your site for the search engines?
Well, if you have a WordPress website being run, you would know how important it is to enhance your website for the search engines. Of course, it matters how beautifully the website has been designed and developed, but, it is equally important that the website is excellent in terms of SEO. There are high chances of an SEO-friendly website to appear on the first page of the search results.
Here are some of the best SEO tips and tricks that you must not forget. If used properly, these techniques may create a significant difference in the way your website is ranked by Google.
- Set your Permalinks
Permalinks are basically the URLs of your website pages and posts. In other words, these are the addresses used by the users to reach your website for a particular page. Permalinks are also used by other websites and search engines who tend to link to your website. You can change the permalinks according to your choice as WordPress comes with the default settings. It is always considered best to alter the default setting to post name as it is an easy way to memorize by the users. It is further simple to index by search engines.
- Create a sitemap for your website
There may be hundreds of pages on your website which means that every page needs to get indexed. So, to get the web pages indexed by Google, it is very essential for you to tell Google about the website structure. Developing a Google XML sitemap is very easy. Google XML sitemaps is an extensively used plugin that is offered by WordPress that automatically creates a sitemap of your website for better indexing.
- Use Google Analytics
Established and presented by Google, Google Analytics is a free tool that helps in keeping a track of the website traffic. With the help of this tool, you get to know about the source of the traffic, behavior and other essential attributes that help you to reach your potential audience easily.
With the help of Google Analytics, you get a chance to perform a number of chores that include a 404 error page, examine the behavior of your users, and combat referral spam and much more.
- Use search engine optimized themes
To give your website a strong groundwork, WordPress offers a range of themes. However, rather than choosing an appealing and attractive theme, you must choose the theme that is optimized for the search engines. There are two main things that an SEO optimized theme has; one, the speed and second, the code.
- Optimize your media
Media is considered to be an important part of the website. Media can either ruin or enhance SEO efforts. The way you tag and name your images will determine your SEO. With proper tagging, you are likely to boost your chances of getting higher ranks in the image searches.