Search engine optimization — you have probably heard about it, but does your business even need it?
What is Search Engine Optimization?
Search engine optimization (SEO) is the process by which your website is found through online searches. It means that you can get web traffic “organically” or “free” from search, rather than paid advertisements.
SEO: A Requirement for Every Website?
Building a website is a complex process involving a lot of thought and consideration. Think of it like a jigsaw puzzle: it would not be complete without all of its pieces – and SEO is one of them. Chances are if you have a website, you are competing with hundreds of other websites that are offering the same things that you are.
With SEO, you can gain an advantage over your competitors. When you use it properly, SEO can put you on the front page of search engines which can drive huge traffic to your website.
What Happens to a Business Website without SEO?
Today, consumers depend on search engines to help them find everything — from B2B service providers to hotel recommendations. This means that regardless of what your business is, your target audience is likely searching for services or products like yours on search engines like Google.
So, what happens when you don’t invest in SEO?
To illustrate its importance, consider the following:
Without SEO, you will lose out on much-needed traffic to your website.
On the surface, SEO aims to improve your website’s rankings in search engine results. Beyond that, the purpose of achieving high rankings is to attract more traffic to your website – and ideally to convert that traffic into leads and customers.
For instance, this case study from Siege Media shows how they got 0 to 100,000 visitors over the course of one year – entirely from SEO!
This case study only shows how useful SEO can be. Without it, you will lose out on much-needed traffic to your website.
Without SEO, your audience might miss your website.
SEO can help your business get in front of your target audience as they actively search for information. Considering consumers use search engines to find information about services and products, this is a big opportunity.
According to a report by Econsultancy , 61% of consumers use search engines first when they want to learn more about a new business, service, or product. Further statistics show that 41% of consumers use search engines when they are ready to make a purchase. This means that if you want your audience to discover your website, you will want your target keywords to rank well. This is where SEO comes in.
Without SEO, your audience might miss your website completely. This can be a huge loss for your business.
Without SEO, you fall behind your competitors.
As you optimize your website, you are not just working to improve your site ranking on search engines. You are also moving above your competitors.
Consider the first result on any given results page. Did you know that websites on the first page average 20.5% of user clicks ? From there, the second results pages get 13.32%, and the third gets 13.14% of clicks. This means that as you move up in search engine results, you will earn a bigger percentage of the clicks for your target keywords – and your competitors will earn less.
Without SEO, you will lose out on these clicks and fall behind your competitors.
Without SEO, your website’s credibility and authority may suffer.
Establishing your brand as an authority takes effort, commitment, patience, and time. Many elements go into establishing your website’s credibility and authority, including quality backlink profiles, machine-learning signals, positive user behavior, and optimized on-page contents and elements. SEO can help you achieve those and more. You can use SEO to offer your audience relevant and valuable products or services that will allow them to trust your brand.
Without SEO, you miss out on opportunities to establish your company as an expert in your industry.
Without SEO, you might miss out on global markets.
Did you know that you can use SEO to target different global markets? Furthermore, you can rank your website in different countries. If your service or product is something that can be bought by people outside the United States, you should optimize your website for a global audience.
One way to do this is by offering a country-specific domain. For instance, if your target audience includes those in France, you can utilize “.fr” — the country-code top-level domain (ccTLD). Additionally, you can host separate contents for each country on a subdomain. Just remember, when targeting other markets, never forget to translate your content into the appropriate foreign languages.
Without SEO, you might miss out on these global market opportunities that can make your business prosper.
Without SEO, you miss out on cost savings.
Sure, SEO still costs money. However, it is relatively cheaper and the payoff will most likely be considerable in terms of your company’s bottom line. SEO isn’t just a marketing cost – it is a true business investment. Good SEO implementation can help your business in the long term; the more you invest in it, the better the outcomes can be.
Without SEO, you miss out on cost-saving opportunities that can help your business.
Without SEO, user experience may suffer.
Ultimately, Google’s goal is to provide the best possible results for its users. As a result, many of their algorithm updates focus on ensuring that they are directing users to websites that not only provide relevant content but also offer excellent user experience.
This is why today, technical factors such as usability, site speed, and mobile-friendliness play a big role in rankings. While this means that optimizing your website might require more expert help, it also means that you are improving the user experience that your website provides.
Is SEO Really That Important?
The short answer is ‘yes.’ SEO is important for your business website. With SEO, you can make your website as user-friendly as possible, and it can drive a lot of traffic to your site.
Implementing a solid SEO strategy on your brand’s website and digital properties is always going to be beneficial to your brand and marketing efforts. Many people may consider it as a new-age marketing technique, but it is vital to a brand’s web presence in today’s market where available data and market competition continues to grow.